CocoAtelier is part of the Mastermind Toys group, with 47 stores across Canada. We have grown into a rapidly expanding ecosystem of creative brands in the family and children’s lifestyle space. Our portfolio includes ambitious, digital-first and omnichannel brands:

  • Coco Village – thoughtfully designed and functional products for children
  • Coco Studio – a creative world of arts & crafts
  • CAMPUS13 – trend-driven lifestyle brand for tweens and teens
  • LaJoué – a new toy retail concept for the Quebec market

About the Role

As Art Director at CocoAtelier, you will be the creative force behind the image and identity of multiple brands — packaging, branding, illustrations, patterns, creative worlds, product visuals… in short, everything that makes a brand stand out and stay memorable.

You will lead the artistic direction, ensure visual consistency across our brand ecosystem, and mentor a team of graphic designers in the creation of packaging, brand guidelines, illustrations, patterns and inspiring visual content. You will also set the creative tone for our private brands, challenge ideas, and help transform strong concepts into cohesive and compelling brand universes. This role is dedicated to leading our special projects.

Your mission: evolve the visual DNA of our brand portfolio and build strong, memorable identities aligned with our growth ambitions. Working closely with product and creative teams, you will help shape experiences that capture attention, spark emotion and invite customers into our worlds.

Key Responsibilities

Artistic Direction & Brand Identity

  • Define and evolve the artistic direction of multiple brands to create strong, cohesive and distinctive visual universes
  • Develop creative concepts for packaging, guides, labels, product materials and brand identities
  • Create moodboards, color palettes, typography systems and visual guidelines
  • Ensure consistency, evolution and creative relevance across all brand identities

Team Leadership & Creative Project Management

  • Lead, mentor and grow a team of graphic designers
  • Oversee creative quality and provide clear artistic direction to the team
  • Manage priorities, workflow and deadlines in a fast-paced, multi-project environment
  • Collaborate closely with the Project Manager – Packaging & Visual Identity, product teams and overseas partners
  • Translate creative visions into executable projects while considering production realities and technical constraints

Visual Quality, Innovation & Execution

  • Oversee the creation of mockups, patterns, illustrations, packaging layouts and visual assets
  • Approve final creative deliverables for packaging, visuals and brand identities
  • Ensure all work aligns with brand DNA, visual guidelines and aesthetic standards
  • Participate in printed sample reviews to ensure design accuracy and consistency
  • Stay on top of design trends and inspire the team with fresh references to fuel creative innovation

Requirements

  • 5 to 7 years of experience in art direction, graphic design or branding
  • Strong portfolio demonstrating visual storytelling, creative thinking and a distinctive design aesthetic
  • Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
  • Strong understanding of print production, materials and packaging constraints
  • Ability to lead creative execution while collaborating closely with designers and project managers
  • Highly autonomous, detail-oriented, creatively driven and strategically minded
  • Excellent communication skills (French and English required)

What We Offer

  • Flexible work schedule
  • Comprehensive and affordable group insurance, including telemedicine and employee assistance program (legal support, personal finance, wellness and more)
  • 7 personal days
  • MacBook Pro provided
  • Free parking
  • Bank of 25 flexible work-from-home days
  • Employee discounts on Mastermind Toys and Coco Village products

We’re looking for someone who sees beyond beautiful design — someone capable of transforming ideas into strong, cohesive brand worlds. If that sounds like you, we can’t wait to see what you’ll create with us.