Canada Games: Québec, 2027

 

As the largest amateur multi-sport competition in the country, the Canada Games bring together over 3,000 high calibre athletes and coaches in more than twenty disciplines. Alternating between summer and winter, every two years, they showcase the immense talent and perseverance of our champions. The winter edition of the Canada Games will take place in Québec City from February 27 to March 14, 2027.

 

The 2027 Canada Games Host Society is looking for bold minds to create memorable Games. Your mission? Join a passionate team that will create exceptional moments for both athletes and visitors while building a lasting legacy of excellence and innovation for our community.

 

Your Role

 

History is made with the right people. The 2027 Canada Games are looking for a visionary Director, Marketing to lead the brand experience that will captivate Quebec City and shine across the entire country. You will be the guardian of our identity and the creator of moments that will leave a lasting impression.

Reporting to the Chief, Partnerships and Community Relations, your expertise will allow you to:

Responsibilities

  • Lead and inspire a multidisciplinary team of about 5 creative talents
  • Boost awareness of the Games through innovative marketing initiatives
  • Design and bring to life the official mascot that will become the Games’ ambassador
  • Develop and manage our digital ecosystem: website, social media, and mobile app
  • Build a distinctive and memorable brand image that shines through all communications
  • Organize promotional events and activations that bring the spirit of the Games to life well before the Opening Ceremony
  • Establish strategic partnerships with local organizations and community groups to amplify our reach
  • Plan and execute a Torch Relay that sparks imagination and pride across Québec
  • Design and deploy a national broadcast strategy in collaboration with media partners to maximize the Games’ reach
  • Produce more than 1,000 hours of video content (web streaming) during the Games
  • Develop and deploy impactful volunteer recruitment strategies
  • Contribute to the success of the fundraising campaign through targeted marketing initiatives
  • Ensure the quality of Canada’s two official languages across all communications


 

Keys to success

 

Want to join our team? Here's what it takes:

 
  • Bachelor’s degree in marketing or a related field
  • At least 5 years of experience in a marketing leadership or creative project management role
  • Professional fluency in both French and English, spoken and written
  • Proven experience managing teams and budgets
  • Criminal background check required
  • Authorization to work in Canada
 

Winning Profil

 
  • Visionary strategist who turns ideas into powerful campaigns
  • Conductor who brings diverse talents together toward a shared goal
  • Creative thinker who breaks the mold
  • Experiential marketing expert who creates unforgettable moments
  • Master organizer who excels in managing complex, multi-faceted projects
  • Inspiring communicator who tells stories that move and engage
  • Team player who lifts others up
  • Brand champion who safeguards its integrity in every expression
  • Partnership pro who builds sustainable and mutually beneficial relationships
  • Versatile and ready to move at the Games' pace, even outside office hours
  • Based in the Quebec City region or ready to relocate to be part of the adventure
 

Benefits

 

Joining our team means enjoying benefits that make a difference:

  • Annual salary of $102,000
  • Flexible schedule that adapts to the Games' rhythm
  • 4 weeks of annual vacation from day one to maintain good balance
  • Additional winter holiday time
  • Comprehensive protection with a group insurance and RRSP
  • Support to stay active through a wellness program
  • Energetic atmosphere and challenges that match your ambitions

Ready to make history with us?

 

Apply by sending your resume and cover letter before May 7, 2025. The expected start date is in June, 2025. 

 

The 2027 Canada Games Host Society provides an open and inclusive workplace. We subscribe to employment equity principles and implement an equal access employment program for women, Indigenous peoples, visible minorities, ethnic minorities, and persons with disabilities.